We at Roka Bioscience have created this Privacy Policy because we know you care about how the information you provide to Roka is used and shared. This Privacy Policy describes how we gather information from you when you visit our web site located at www.rokabio.com (our “Website”), and how we may use and share that information. By visiting our Website, you are accepting the practices described in this Privacy Policy.

The information we collect

We do not collect your name, address, or other personally identifiable information from you when you visit our Website unless you provide us with the information voluntarily (for example, when you contact us via email or by requesting us to contact you through our Website). We may automatically collect other types of non-personally identifiable information when you visit our Website and use our services online such as your network location, the IP address of your computer, and what sections of our Website you visit.

Our Website may use “cookie” technology to help us collect other non-personally identifiable information and to enhance your experience using our Website. Cookies are small packets of data that a web site stores on your computer’s hard drive so that your computer will “remember” information about your visit. We may allow third-party companies that are presenting advertisements on some pages of our Website to set and access their own cookies. Such third-party cookies are not governed by this Privacy Policy, but by the privacy policy of such third party. Also, our Website may use web beacons, commonly known as bots, to access our cookies within and outside our network of web sites and in connection with our products and services. If you do not want our Website to place cookies on your hard drive, you may be able to turn that feature off on your computer. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from our Website, our Website may not function properly.

How we use your information

If you provide us with personally identifiable information through our Website, we may use that information to provide you with products and services you request, as well as to inform you about other products and services that may be available from us. In addition, we may use such information to administer our business, our Website, and our services in a manner consistent with applicable laws, rules, and regulations and other legal obligations. Persons who supply us with their telephone numbers on-line will only receive telephone contact from us with information that has been requested.

Sharing your information

We do not share your personally identifiable information with any third parties except in the ordinary course of administering our business and as required by law. For example, we may employ other companies and individuals to perform functions on our behalf. Examples may include providing marketing assistance, information technology support, customer service, order and payment processing. These other companies will have access to your personal information only as necessary to perform their functions and to the extent permitted by law. In addition, we may release your personally identifiable information when we are required to do so by law, court order, or other government or law enforcement authority or regulatory agency; or whenever we believe that disclosing this information is necessary or advisable, for example, to protect the rights, property, or our safety or that of others. In the event of a sale or merger of our business, your personally identifiable information then held by us would be transferred to our successor.

The information collected by or through third-party advertising companies

We may share information about your activity on the Website that does not identify you personally with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Website and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect this information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

Removal from mailing list

If at any time you decide that you would like to stop receiving communications from us, please email your request to: info@rokabio.com. Once we receive your request, we will take reasonable efforts to promptly remove you from our mailing list.


We have reasonable security measures in place intended to protect against the loss, misuse, or alteration of personally identifiable information that we have collected from you at our Website. However, we are unable to guarantee that the security measures we take will not be penetrated or compromised or that your personally identifiable information will remain secure under all circumstances.

Changes to our privacy policy

This Privacy Policy is effective as of January 1, 2012. We may change this Privacy Policy from time to time, and will post prior notice of any such changes on our Website. Our use of information collected prior to a material change in this Privacy Policy shall continue to be governed by the Privacy Policy that is in effect at the time the information was collected, unless you opt in to allow the information to be governed by the new policy. Please refer back to this Privacy Policy on a regular basis.

How to contact us

If you have questions about this Privacy Policy, please contact us via e-mail at info@rokabio.com with “PRIVACY POLICY” in the subject line or by mailing us at the following address:

Name:  Roka Bioscience
Address:  20 Independence Blvd 4th Floor Warren, NJ 07059

External websites

Our Website may contain links to third-party web sites. Roka Bioscience has no control over the privacy practices or the content of any of our business affiliates, advertisers, sponsors, or other web sites to which we provide links from our Website. As such, Roka Bioscience is not responsible for the content or the privacy policies of web sites to which our Website may link. You should check the applicable privacy policy of the web site sponsor when visiting any other web sites.